Yan Lin
Digital Marketing · SEO & Content · International Markets
Paris, France · lcly917@hotmail.com · +33 7 82 03 07 88
Mandarin Chinese (native) · English (C1) · French (working proficiency)
PROFESSIONAL EXPERIENCE
Marketing & Communication Assistant | Emraude Agency
- SEO & Content: keyword research, on-page optimization, editorial planning and GEO / LLM search visibility for B2B content.
- Paid Search / PPC: set up and managed Google Ads campaigns, including budget monitoring, CTR and conversion tracking.
- Web & Social: created conversion-oriented landing pages and web copy in WordPress / Storyblok; managed content across LinkedIn, Instagram, TikTok, YouTube and X.
- AI & Creative: used generative AI for content and visual production and to support marketing workflows.
- Projects & Reporting: supported digital and event projects with stakeholder coordination; contributed to KPI reporting and the annual marketing review (GA4).
Business Development Representative | Designers Direct
- B2B lead generation, international prospecting and pipeline follow-up; supported prospect meetings and relationship development around Paris Fashion Week.
Social Media Specialist, China Market | Cosmarama Productions
- Built Xiaohongshu (RedNote) content strategy for a public figure, reaching 1M+ monthly views within one month.
International PR Assistant | L'appart PR
- Press and media coordination, influencer partnerships, showroom operations and brand activations.
- Contributed to strategic recommendations for client brands.
Partnerships & Event Coordinator | HiShorts! Film Festival
- Sponsorship acquisition and partnerships with media and cultural institutions.
- Celebrity hospitality, press relations and on-site social content production.
Live Production Intern | Mango TV
- Coordinated celebrity live performances and negotiations with international artists.
EDUCATION
Paris-Saclay University · M2 Sport, Leisure & Event Management · 2025 - 2026
EDHEC Business School · MSc Creative Business & Social Innovation · 2022 - 2024
Jimei University · Bachelor, International Economy & Trade · 2018 - 2022
SKILLS
Digital: SEO · Paid Search / PPC · Content Marketing · Social Media · Email / CRM · B2B Prospecting
International & Comms: China Market · International Business Development · PR & Media Relations · Stakeholder Coordination
AI & Creative: Generative content, image & video · ChatGPT · Gemini · Claude Design / Cowork / Code · Midjourney · Seedance
Tools: Google Ads · Ahrefs · WordPress · Storyblok · Brevo · GA4 (basic) · Figma · Canva · Adobe Express · CapCut · Miro · Launchmetrics
ADDITIONAL
Marketing Intern, INTERNI Magazine
Freelance AI Model Trainer, Outlier AI · 01/2025 - Present · AI model evaluation and data annotation
Volunteer: Golden Rooster Awards · Andy Warhol Exhibition · Crossroad Music Festival