IDEAS INTO MOTION

Black-and-white street portrait holding an ice cream

PERSONAL / YAN LIN

ABOUT / YAN LIN

Marketing and communication through content, creative concepts and digital experiences. My selected work brings together professional projects at Emraude, university work and independent creative practice.

My creative interests lie at the intersection of cinema, Art Deco aesthetics and vintage fashion. I'm particularly drawn to the stories, craftsmanship and visual identities behind pre-loved designer pieces.

PARIS, FRANCE · 中文 / EN / FR

SELECTED WORKS

AI Visuals & Video Editing INDEPENDENT CREATIVE EXERCISE

My role: Concept development, AI image generation and video editing for an independent exercise inspired by Vitamin Well, not an official brand campaign.

Purple hydrangeas in a vase, painting cover

Interactive Brand Site PROFESSIONAL WORK · EMRAUDE

My role: Website content structuring, page copy and editorial input for the agency website.

Fireworks over a dark landscape, painting cover

HTML Ad Concepts & Copywriting PROFESSIONAL WORK · EMRAUDE

My role: Concept development, copywriting and HTML build for live advertising formats.

Case Studies & B2B Copywriting PROFESSIONAL WORK · EMRAUDE

My role: B2B writing for case studies, editorial content and supporting social copy.

Washington Monument viewed between columns, painting cover

Social Media Content PROFESSIONAL WORK · EMRAUDE

My role: Content ideas, copywriting and carousel design for the agency’s social media communication.

Pink flowers in a glass vase, painting cover

Email Marketing PROFESSIONAL WORK · EMRAUDE

My role: Copywriting, layout input and HTML email production for campaign communications.

Snowy holiday home with festive lights, painting cover

Event Poster Design ACADEMIC PROJECT · UNIVERSITÉ PARIS-SACLAY

My role: Poster design and key visual development for a university event communication project.

Across disciplines, across markets.